WHAT IS THIS?
This is a simple resource explaining 43 consumer psychology tactics and how they apply to ecommerce brands.
This resource was created by Will Laurenson, Founder of Customers Who Click, an ecommerce specialised CRO agency.
HOW DOES IT WORK?
In each row in the table below you’ll find a different psychological tactic, along with a definition, how it can be applied to an ecommerce business in both general marketing, and website optimisation, some challenges to be aware of, and a couple of real examples of how different brands could use them.
These are the tactic we use every day to optimise our clients websites, and I guarantee they’ve been used on you.
WANT HELP WITH THIS?
Of course, if you’re looking for help deploying these tactics to improve conversion rates and average order value on your site, get in touch with us today and book a discovery call.
Video Walkthrough: Watch Video